This is the amazing story about Sven’s adventures in New York in 1956.
Sven Boqvist was born in Uddevalla, Sweden, in 1927. His interest in photography started, when he found an old issue of Vogue magazine, where Lisa Fonssagrives appeared. Sven was very surprised to learn that Lisa actually was raised in Uddevalla and now being a distant star of the city. Sven’s first camera was a Kodak Box 620c ( a Brownie ), and at the age of 16 he already was getting published in a local magazine, more as a press photographer, but even at this time he had some images with a different style. Most of the time he had a mirror with him, and when put on the ground, or at an angle, he could take images with very different perspectives.
Most of the images that Sven took was destroyed in an attic fire, but was not. Over 50 years passed before they were found, safe. Here is Sven looking at some images, that he had never seen before. Some of Sven’s images could be seen in ads for the italian fashion company Manini, as he was a good friend with Tatiana Baronova, that was a model for Manini in 1957 at the Cannes Film Festival. More on that in book no 2.
Lisas parents ( originally the Anderssons ), kindly gave Sven the opportunity to write her and express his admiration for her work. Being from the same town they kept in touch sporadically thru the years, and Sven sent her some images from time to time, when he had found some women that could resemble a model. And thats how he got in contact with Irving Penn, letterwise.
Svens sister Johanna was persuaded to model for him at times. This is one of the first images he took of her, close to a window in a small outhouse. ( Click on image to enlarge ). This book, The Penn Pals, tells the whole story about Sven, the lost but now found images, his contacts with Lisa, the very special people at the Framed Fame studio, the adventurous models, and of course, many of the images he took when visiting New York in 1956.