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About the book
by George McDowell
Sven usually travelled abroad for his vacations and taking his cameras with him, he always found someone or something interesting to shoot. But during 1962, things took a different turn and this time the exciting opportunities came to Sweden for a change.
Besides shooting Tatiana, Sven had also met Edna Winters, a make-up artist, who also happened to be the co-owner of the Framed Fame Studios in New York (along with her husband Alan). Her grand parents were from Mora, in Sweden, and she often spent some of her summer vacation visiting their home and meeting her relatives.
Edna and Sven had already met in New York during 1956, where they worked on a few sessions together, so they were well acquainted enough for her to contact him and he was more than happy to partake in another shoot with her.
Sven checked out some locations in Djurgården and the pair then headed off to the beautiful parks for a session. Edna was an exciting subject, although the mix of ‘American star’ and ‘Kulla’ proved a rather strange combination.
For this commercial, the hotel had rebuilt the original fountain in the lobby, along with the addition of live seals that had originally graced the structure.
However, after the shoot was completed, Sven found the scriptwriter, Julianne Westwood, quietly sitting outside on a hotel baggage cart – along with one of the seals, which was looking rather sorry for himself.
Sven saw something in her and in the way she dressed and held herself, that made him want to take more pictures. Happily, when asked to take part in a shoot, Julianne agreed and they fixed a session for the next day at the Framed Fame Studios.
Five months later, Sven was shocked when a painted version of one of his images of Julianne appeared on the cover of the September edition of British Vogue, with an advert on the back of the magazine also featuring a portrait of his discovery.
Sven was overjoyed for Julianne but also rather angry, as he had neither given permission for the publishing of the images nor been consulted on their use. However, this anger soon dissipated once he was later, rather handsomely, compensated for his work and its inclusion in the publication.
These, along with many more stories, are all available in the third book about Sven Boqvist, The photographic adventures 1962-1966
Julia Weston, actress that Sven met in Paris 1957. Here in London 1966.
Article about Julia, that features one of Sven’s images.